What You Get When Commercials Become Content

As the media world continues to play catcher to the power punches of the internet, there are a few that are at least beginning to cover their chin. In the new age of making your mark, it take more than just exposure. You have to create value.

Johnnie Walker is pioneering more than just a brand of scotch. This ad, if you can even call it that, is entertaining, creative, intriguing, as well as a micro history lesson. To top it all off, it’s 5 minutes long – and I enjoyed every minute of it.

Cheers!

No related posts.

This entry was posted in Design, Random. Bookmark the permalink. Both comments and trackbacks are currently closed.

One Comment

  1. Ben G.
    Posted March 18, 2011 at 4:42 pm | Permalink

    I love this ad! This shows the power of a great creative with excellent writing and the use of quality video production.