As the media world continues to play catcher to the power punches of the internet, there are a few that are at least beginning to cover their chin. In the new age of making your mark, it take more than just exposure. You have to create value.
Johnnie Walker is pioneering more than just a brand of scotch. This ad, if you can even call it that, is entertaining, creative, intriguing, as well as a micro history lesson. To top it all off, it’s 5 minutes long – and I enjoyed every minute of it.
What You Get When Commercials Become Content
As the media world continues to play catcher to the power punches of the internet, there are a few that are at least beginning to cover their chin. In the new age of making your mark, it take more than just exposure. You have to create value.
Johnnie Walker is pioneering more than just a brand of scotch. This ad, if you can even call it that, is entertaining, creative, intriguing, as well as a micro history lesson. To top it all off, it’s 5 minutes long – and I enjoyed every minute of it.
Cheers!