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If you don't know, I'm not telling.
Knowing your craft
I had the wonderful opportunity to attend An Event Apart this past year in San Francisco. I can count on one hand the times I’ve been to a tech/design conference in the last 13 years I’ve been sling webs. The speakers were great, no surprise there, but one speaker really stands out to me. Andy Budd, who I’ve admired for years, did a fantastic talk on Seductive Design.
What struck me most about his presentation was his ability to talk about Web design and user experience in a narrative. The narrative involved the relationship a user has with a site, and how the site aught to seduce the user – which is not the point I’m trying to make though.
The real beauty, in my opinion, about his story was that he was able to tap into the wealth of knowledge, experience and insight that he’s gained over the years, and package it in such a non-technical presentation.
That kind of knowledge only comes with a deep understanding of your craft. It surfaces in the subtleties of conversation, in the details of your work, and in the quality you’re able to deliver.
His talk fueled the desire to continue to own my craft. To know it inside and out.
Further Reading
Update
Andy’s talk on Seductive Design
Andy Budd – Seductive Design from Build on Vimeo.
Andy Budd speaking on Seductive Design at Build — http://buildconference.com.
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