Soapbox

Having a soapbox that pertains to your craft can serve as a differentiator among your piers and competition. Some people build entire companies around passionate talking points.

There are, of course, many reasons to adopt a topic that you’re passionate about, and champion it whenever you have the opportunity.

The danger comes when you get on your soapbox and it’s clear to everyone around you that you don’t practice what you preach. It’s a lot like standing up on a soapbox with your pants down.

Just sayin.

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